Popular Products Replace Our Polly Pocket Collection

Okay, you’ve lived without your doll collection for a really long time.  It’s been a few years since you took them all out just to count and admire.  Have you ever wondered though why you see some products think, “Oh that collection is so pretty, I want it all.”  There is a reason things come in “lines” or “series” and we suspect it’s more than a production reason.  Some items meet the same need, smellphoto(1) the same, and look the same but are sold as separate pieces of a series.  These unnecessary things replace the need to buy doctor, vet, librarian Barbie with grown-up collections.  This all while begging the question are we obsessive collectors at heart?

The 4-year-old I babysit loves to lay out her princess dresses, Fancy Nancy series, and plastic fruit in rows and just look at it, her head tilted approvingly to the side.  When I found myself with four of the Baby Lips Line from Maybelline New York, I ended up lining them up and doing the exact same thing. They looked so pretty all together.  But hey don’t judge—here are some other products you’d probably love to collect and gaze at when you need some order.

Click through our gallery! Continue reading


Open Letter to Graduates: Don’t lose touch with friends who know how you poop

There are many reasons you will lose touch with friends between 18 and 25-years-old.  He or she might dive into medical school, hike through Europe or Indiana for sixth months, or maybe you will just need a bit of a break towards the very end of your constant togetherness.

It’s O.K. that some of your  friendships shift into fun acquaintances, but there are some you have to put work into even if you never had to before. So? You say—things changed between high school and college you think it might be kind of the same. Well it is, but it kind of isn’t. Continue reading

Characters on Instagram: Personal branding for community building

Instagram broke out onto the social media scene in 2010 and has become a cross-network picture sharing phenomenon. It currently has 100 million monthly users and 7.3 daily users uploading up to 4 billion photos.


Imagine 100 likes of your landscape picture

Instagram is arguably the social network with the most potential to share personality and therefore a breakout tool in personal branding.  It’s mobile-only which means that your entire account is in your pocket and you never need any extra files.  It’s also visually pleasing so unless you’re really bad at Instagramming, your page probably looks kind of awesome no matter who you are or which photography school you didn’t attend.  You can locate yourself, tag, and @message brands and hip places when you visited that one time or make it seem like you spend your days sipping cappuccino.

As you can imagine, the characters of the world have taken up their duty in personal branding and all of us regular people with 5-10 like’s a picture can look to them for life inspiration. Here are some outstanding personal brands (that is not a company) which exemplify personality meeting social media. Enjoy! Continue reading