SlideShare: Slower-paced thoughtful content strategy

Are you interested in content strategy? Or do you think content production is the journo-slashing, creative-killing henchman of marketing? Well say hi to a new wave of content that is really an individualized, long-form way to discover products.  The question is can the internet leap from terrible content to content that respects its readers? We think yes.

We like this Slide Share because, while Benci is not in the market of selling products, we are in content production attempting to build up the audience experience not dilute it. This presentation demonstrates that, fast, easy, and efficient funnels don’t always mean brand longevity.



Hi Everyone! We’ve hoped you’ve enjoyed the early stages of this blogging magazine-hopeful experiment. We have new things in store for you and it begins on our site:

In the next few months we’ll be rolling out more awesome resources and original reporting as well as content that speaks to your average issues and lifestyle. Look forward to the following resources we’re testing on our site.

  • Event Lists: Boston and Seattle (for starters)
  • Music reviews
  • Video Series: A Year From Graduation, conversations with gals and guys who have been out in the world for a year and have things to tell you!
  • Other original reporting like
    • Partisan young people: The upcoming politicians, who are they and what do they believe?
    • Why does sunscreen smell like that?
    • Why can’t we shake “like” and other dialect bugs?
    • Listen to music through headphones, does it make you self-centered?
  • MORE VOICES: We’re always expanding, if you or someone you know is looking to expand their writing skills and knows anything about anything (marketing, science, travel, food, politics, sociology, fashion, sports, struggle city, music, comedy, business, law, events, television… seriously anything) send them to the contribute page!

And again check out our main site: Benci Media

Also follow us on Facebook and Twitter!

Thanks pips.

How to tell when you’re addicted to your alma mater

We all may or may not be slightly obsessed with college, but there might be a problem if you are obsessed with your alma mater.

  • You still use the lanyard you got for orientation

  • You hang out on campus… for the free wifi

  • You regularly sit in the open cafe… for the Panda Express

  • You start stories with, “Well at _____”

  • You still wear your letters

  • You try to get your work friends to have basement parties

  • You retweet your Dean of Students more than twice a day

  • You’ve met with more than one professor for lunch in a week

  • Your diploma is hanging over your bed

  • You bought the mascot in pet form, and it’s a goat

  • You date men who look like the mascot


  • You try and incorporate the colors into your wardrobe at least once a week and especially on game day

  • Your stationary has the university crest on it and you are not an administration member

  • You eat a big meal and pretend its the dining hall challenge

  • You call places in your office the names of buildings

  • You plan which alumni weekend activities you’ll do a year in advance

  • You call the office of alumni relations daily to see if you can be a mentor

But no matter how obsessed you are when that phone call comes for a donation you still say:

  • Sorry I have $25,000 worth of student loans, call back in a year.

Not illegal not constitutional: What current events say about our legal protection

Gary PruittCan scandals that involve public criminal suits over constitutional violations blow over on a technicality.  Well says the Washington post blog, technically yes.  In light of two recent gray-area scandals we’re asking, how?

Last week was quite the week for news makers and news deliverers.  In an effort to uncover the leaky source of a story of a foiled terror plot, the Justice Department subpoenaed Associated Press direct lines, cell phones, home phones and office numbers of sources and journalists.  On Sunday, AP president and CEO Gary Pruitt called the phone records probe unconstitutional.  He said, “We don’t question their rights to conduct these sorts of investigations.  We just think they went about it the wrong way—so sweeping, so secretively so abusively, so harrasingly, and over-broad that it… is an unconstitutional act.”

Host of CBS’ Face the Nation Bob Schieffer explained that the importance stretches beyond a journalist’s scoop.  The significance of a reporter’s autonomy extends into the function of democracy and the rights of news organizations to report and distribute information of public need — maintaining transparency and protecting the overreach of government.

Under their own rules, they are required to narrow this request as narrowly as possible so as to not tread upon the First Amendment.– Gary Pruitt

Pruitt goes on to say that the process  he would have expected would have been either a collaborative narrowing effort, that limited the “sweeping” aspect of the investigation, or one that took place in the justice department.  The important repercussions in this scandal include of course, the loss of important sources afraid to be monitored by the government.

In a, yes, separate scandal last week, the IRS was found to have placed extra scrutiny on various conservative groups, but as the Washington Post Blog pointed out, most likely, no one will go to jail over the issue.

“I am not aware of any statute that prohibits IRS targeting of applicants,” said Republican lawyer Jan Baran, who served as general counsel to George H.W. Bush and the RNC.

Other politically inclined lawyers agree.  We thought an interesting topic based on these two events and many others this century are the following questions:

  • What is simultaneously not illegal and not constitutional?
  • When does something cross over from threatening the constitution to blasting through it?
  • In the end is technical justice process truly positive for society?
  • Do we trust that unconstitutionality is still enough to protect us from injustice?

Want to take on a discussion, or report on these topics? Pitch us now or comment below!

Other Media: WGBH’s Series hosted by Peter Sagal is an episodic look at the Constitution and what it means in life and public policy. It’s worth a watch!

Watch It’s a Free Country: Know Your Rights! on PBS. See more from Constitution USA with Peter Sagal.

Popular Products Replace Our Polly Pocket Collection

Okay, you’ve lived without your doll collection for a really long time.  It’s been a few years since you took them all out just to count and admire.  Have you ever wondered though why you see some products think, “Oh that collection is so pretty, I want it all.”  There is a reason things come in “lines” or “series” and we suspect it’s more than a production reason.  Some items meet the same need, smellphoto(1) the same, and look the same but are sold as separate pieces of a series.  These unnecessary things replace the need to buy doctor, vet, librarian Barbie with grown-up collections.  This all while begging the question are we obsessive collectors at heart?

The 4-year-old I babysit loves to lay out her princess dresses, Fancy Nancy series, and plastic fruit in rows and just look at it, her head tilted approvingly to the side.  When I found myself with four of the Baby Lips Line from Maybelline New York, I ended up lining them up and doing the exact same thing. They looked so pretty all together.  But hey don’t judge—here are some other products you’d probably love to collect and gaze at when you need some order.

Click through our gallery! Continue reading

Open Letter to Graduates: Don’t lose touch with friends who know how you poop

There are many reasons you will lose touch with friends between 18 and 25-years-old.  He or she might dive into medical school, hike through Europe or Indiana for sixth months, or maybe you will just need a bit of a break towards the very end of your constant togetherness.

It’s O.K. that some of your  friendships shift into fun acquaintances, but there are some you have to put work into even if you never had to before. So? You say—things changed between high school and college you think it might be kind of the same. Well it is, but it kind of isn’t. Continue reading

Characters on Instagram: Personal branding for community building

Instagram broke out onto the social media scene in 2010 and has become a cross-network picture sharing phenomenon. It currently has 100 million monthly users and 7.3 daily users uploading up to 4 billion photos.


Imagine 100 likes of your landscape picture

Instagram is arguably the social network with the most potential to share personality and therefore a breakout tool in personal branding.  It’s mobile-only which means that your entire account is in your pocket and you never need any extra files.  It’s also visually pleasing so unless you’re really bad at Instagramming, your page probably looks kind of awesome no matter who you are or which photography school you didn’t attend.  You can locate yourself, tag, and @message brands and hip places when you visited that one time or make it seem like you spend your days sipping cappuccino.

As you can imagine, the characters of the world have taken up their duty in personal branding and all of us regular people with 5-10 like’s a picture can look to them for life inspiration. Here are some outstanding personal brands (that is not a company) which exemplify personality meeting social media. Enjoy! Continue reading