SlideShare: Slower-paced thoughtful content strategy

Are you interested in content strategy? Or do you think content production is the journo-slashing, creative-killing henchman of marketing? Well say hi to a new wave of content that is really an individualized, long-form way to discover products.  The question is can the internet leap from terrible content to content that respects its readers? We think yes.

We like this Slide Share because, while Benci is not in the market of selling products, we are in content production attempting to build up the audience experience not dilute it. This presentation demonstrates that, fast, easy, and efficient funnels don’t always mean brand longevity.


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